For more than a decade, as an award-winning, hands-on UI/UX expert, creative director and designer, I have played matchmaker to companies and brands looking to engage with and activate their audiences.
Having worked in every stage of the process — from concept to final product, with a wide variety of parties and interests — I believe that working through the design process iteratively is the optimum process for clarifying complicated messages and best brought to life with the most fearless and clear of creative products. It’s not a shortcut; instead, this is the hinge on which teamwork and collaboration swing to deliver stellar solutions.
To me, what matters most is accomplishing the task at hand in the most holistic way possible. Sometimes, it's about taking the lead; sometimes, it's being a support player; sometimes, it's working as a head-down set of hands or something in between but never through a job title alone. I am always an advocate for the user — and in my experience, true and compelling wins out over new and shiny. Most importantly, I love what I do.
Focusing on user experience, interaction design, visual design and information architecture disciplines within the Accenture Experience Agency (AXA). Client work includes ExxonMobil, Girl Scouts of America, Merck, Duke Energy and the City of Toronto (Metrolinx) among others.
User experience, brand building and visual design for a multimedia social network startup, including app design, responsive web site design (beginning with temp page collecting emails to single informational page to launch site with user-transaction components) as well as support for varied marketing efforts. Released several iOS and Android versions while managing a team of two designers plus freelancers.
Champion problem-solver for all things visual — part evangelist, part soothsayer. Priorities included UI/UX (a wide swathe of web properties and segments), brand development and management, email campaigns (over a million sent a month), online and offline visual refreshes, plus redesigns of job board and education verticals. As a result, email engagement doubled and site traffic grew 20%, year over year. Managed a team of three full-time employees and three freelancers.
Lead in developing user interface designs and media elements for content and news features. Mobile presentation, social media connectivity and integration with the television broadcasts were top priorities as well as usability considerations and information architecture. Because of this, social engagement increased 30% while unique page views rose 10%. Managed and advised four people.
Strategy, brand direction and style in matters of identity, interactive and print design for clients and agencies alike — T3 and GSD&M among others. Previous work includes Chase Bank, JCPenney, Sea World, Office Depot and DayNa Decker — as well as a mixture of other businesses and organizations (local, regional and national).
Dual Major, English Literature and Playwriting, BA (cum laude) — 3.8 GPA
Visual Communication, 18 credit hours — 4.0 GPA